OpenAI goes old-school channel to sell 'AI coworkers' to enterprises

OpenAI on Monday announced an old-fashioned channel approach to agentic AI, with four big consultancies – Accenture, Boston Consulting Group (BCG), Capgemini, and McKinsey – as what amounts to system integrators.

"We’re entering multi-year partnerships with each firm to help deploy AI coworkers across the enterprise," said OpenAI in its announcement, released simultaneously with statements from its partners.

Each of the consultancies is to set up dedicated teams that OpenAI will certify. Those teams will then work from strategy through to global-scale deployment, with recourse to OpenAI experts and material.

OpenAI immediately stressed that the partnerships do not replace its enterprise-agent DIY platform Frontier, announced in the first week of February.